Branch Metrics Inc. Notifies Indiana AG of Data Security Incident

Branch Metrics Inc. reported a data security incident to the Indiana Attorney General on April 6, 2026. This filing confirms that unauthorized access to the company's systems took place.

The breach itself occurred on December 22, 2025. Branch Metrics Inc. is a technology company that focuses on mobile measurement and deep linking services, which involves processing significant amounts of user data.

While the specific types of personal information affected by this incident are not detailed in the public filing, individuals who received a notification letter should understand that their data may have been compromised. The company's operations typically involve collecting information such as device identifiers, IP addresses, email addresses, and metadata related to user interactions.

Branch Metrics Inc. has indicated that an investigation into the full scope and impact of this security incident is ongoing. The purpose of official notification letters is to inform affected individuals about the event and guide them on recommended protective steps.

If you received a data breach notification from Branch Metrics Inc., it is important to carefully review the information provided within that notice. This letter should contain company-specific details and any assistance being offered.

As a general precaution, consider placing a fraud alert or security freeze on your credit reports with the three major credit bureaus. Additionally, regularly monitor your financial accounts and credit reports for any suspicious activity. Remain vigilant for unexpected emails or communications that might attempt to gather further personal information.