The Hello Cake, Inc. Data Breach: Reported Filing Facts

Hello Cake, Inc. appears to be a direct-to-consumer health and wellness retailer specializing in sexual health products and telehealth services. Given this business model, the company typically collects and stores sensitive personal information, including customer names, shipping addresses, email addresses, purchase histories, and potentially protected health information related to consultations and prescriptions. This data breach was officially reported to the California Attorney General in 2025, confirming that unauthorized parties may have accessed internal systems. If you received a data breach notification letter from Hello Cake, Inc., it indicates that your personal or health-related information was involved in this incident. We recommend reviewing the letter carefully to understand the specific categories of your data that were compromised and to follow the provided instructions for identity monitoring.

State

California

Breach date

July 25, 2025

Reported

September 19, 2025