DataBreachInformation.com
Investigation OpenCA AG filing · February 5, 2025

Self Esteem Brands Files Data Breach Notice with California Authorities

Self Esteem Brands, LLC has reported a data security incident to California regulatory bodies. The breach, which occurred in December 2023, involved personal information but specific details about the type of data or affected individuals are not yet public. The company is currently conducting an investigation into the matter.

State
CA
Breach date
December 19, 2023
Reported
February 5, 2025

Self Esteem Brands, LLC, has submitted a data breach notification to the state of California, documenting a security incident. The breach was initially identified on December 19, 2023, with the official filing occurring on February 5, 2025. These details are based on publicly available regulatory filings.

While the specific nature of the breach has not been detailed in public records, the company has confirmed that personal information was involved. The filing indicates that an investigation into the incident is ongoing, suggesting that more information may become available as their review progresses.

As of the filing date, the exact types of personal data exposed and the number of individuals affected remain unspecified. Self Esteem Brands has not yet provided further details regarding the full impact or cause of the incident.

Individuals who receive notification about this incident from Self Esteem Brands should carefully review the information provided. It is important to understand what specific information may have been compromised in your case.

General protective measures include remaining vigilant against suspicious communications, monitoring financial statements and credit reports for any unauthorized activity, and being cautious about unsolicited requests for personal details. Promptly report any unusual activity to the relevant financial institutions or authorities.

What to do if you were affected

These general steps can help limit the risk of identity theft and fraud after any data breach.

  • Stay alert to targeted scams

    Be cautious of calls, texts, or emails that reference this breach. Legitimate organizations won't ask you to confirm sensitive details through an unsolicited message.

  • Keep your notification letter

    Save the notice you received. It documents that your information was involved and is often needed to enroll in any credit monitoring offered or to join a related legal claim.

What to know about the Self Esteem Brands, LLC data breach

Where can I see the official Self Esteem Brands, LLC breach notice?
Self Esteem Brands, LLC's report is published by the CA Attorney General: https://oag.ca.gov/privacy/databreach/list#self-esteem-brands-llc-2025-02-05 Compare it with the letter you received to confirm the dates and details match.
What should I do after getting the Self Esteem Brands, LLC data breach notice?
Keep the letter and the envelope, and note the date it arrived. Freeze your credit with Equifax, Experian and TransUnion, change any passwords the notice mentions, and sign up for any free credit monitoring the letter offers. Then check whether you may have a claim.
Is the Self Esteem Brands, LLC data breach letter legit or a scam?
A notice from Self Esteem Brands, LLC in the mail matches the breach Self Esteem Brands, LLC reported to the CA Attorney General on February 5, 2025. Check that the company name and dates in your letter match that filing. A real notice of data security incident won't ask for your password, Social Security number or a payment — if it does, contact Self Esteem Brands, LLC through a phone number or website you find yourself.
Did Self Esteem Brands, LLC offer free credit monitoring?
Any free monitoring Self Esteem Brands, LLC is offering will be described in the notice you received, along with an activation code and a sign-up deadline. Enrolling does not give up your right to bring a claim.
Can I sue Self Esteem Brands, LLC over the data breach?
It depends on what was exposed, the law in CA and your own state, and whether you've been harmed. Most people take part through a class action rather than suing alone. Keep your notification letter — it's the proof that connects you to the breach.
Is there a Self Esteem Brands, LLC data breach class action lawsuit?
Law firms often open an investigation after a breach notice like this one, and a class action lawsuit may follow. This page doesn't confirm that a lawsuit has been filed against Self Esteem Brands, LLC. You usually don't have to join a class action to be included — if a settlement is reached, class members are notified and can file a claim.
How much could a Self Esteem Brands, LLC data breach settlement or claim be worth?
There is no set amount, and no Self Esteem Brands, LLC settlement is confirmed here. In past data breach settlements, payments depended on what data was exposed and on documented losses — fraud, out-of-pocket costs and time spent dealing with the breach. Keep receipts and records; they're what damages claims are built on.
Do I need a Self Esteem Brands, LLC data breach lawyer or attorney?
An attorney can read your notice and tell you whether a claim makes sense. A case review here is free, and data breach cases are usually handled on contingency, so there is no upfront cost.

Source: CA Attorney General filing

Related data breach cases

Self Esteem Brands, LLC Data Breach 2025: Filing Record